Shark Tank India 4: Aman Gupta questions Jaipur-based baby essentials founders for choosing Vineeta Singh over Ritesh Agarwal; Vineeta jokes, ‘Tum Kyu Phut Daal Rahe Ho?’

The latest episode of Shark Tank India Season 4 showcased a sustainable baby essentials brand, Moms Home. Founded by Bhupendra Agrawal and Kumar Vaibhav, the brand offers a diverse range of over 50 high-quality, eco-friendly, and ultra-soft baby products. Upon meeting the founders, Ritesh Agarwal playfully remarked that he launched his own "start-up" last year, subtly hinting at becoming a father.
Their collection includes 100% organic muslin clothing and essential baby care items, prioritizing comfort and sustainability.
Taking a major leap forward, Moms Home pitched their brand on Shark Tank India 4, seeking an investment of Rs 75 lakh for 1 percent equity. The founders expressed their ambition to scale the business and expand their presence both online and offline. The founders initially launched Moms Home as a B2B brand for schools. The brand became a private limited company in 2021. Their top selling product is swaddles. The founders gave samples of their products to all the Sharks. Aman Gupta jokes, "Mere bacche bade hogaye warna mere kitna kaam aata ye. Mere paise lag gaye ismein." His comments leave other Sharks in splits of laughter.
Vineeta Singh praises their products and the founders reveal their products are certified by Global Organic Textile Standard (GOTS). While the products impress the Sharks, the founders get confuse while explaining the numbers. This leaves Kunal Bahl irked who explains to the founders how important trust is between an investor and a founder.
Bhupendra Agrawal and Kumar Vaibhav assert that price is their biggest advantage. They share that their pricing is more competitive and accessible compared to other sustainable brands.
Aman decided to step out of the deal, explaining that price alone cannot be a long-term advantage for any brand. He advised the founders to shift their focus toward building a strong brand identity rather than relying solely on pricing. Vineeta shares some tips and also offers a deal of Rs 75 lakhs for 3 percent Equity + 1 percent royalty untl Rs 1.125 crores is recouped. Kunal and Kunal also back out as they couldn't understand their business.
Ritesh offers them a deal of Rs 75 lakhs for 4 percent Equity at 18.75 crores of valuation. Bhupendra Agrawal and Kumar Vaibhav present a counteroffer to Vineeta, prompting Ritesh to ask, "Mere liye counter offer nahi hai?" The founders clarify that they cannot go below their initial valuation, explaining their constraints. Ritesh steps in and includes himself in the deal, stating that the offer applies to both him and Vineeta. However, Aman Gupta interrupts, pointing out that the original offer was only for Vineeta and that the founders simply nodded along to avoid making Ritesh feel bad. A playful exchange of counteroffers follows between Ritesh, Vineeta, and the founders.
Throughout the negotiation, the founders primarily direct their conversation toward Vineeta, seemingly overlooking Ritesh. This prompts Aman to joke, "Aap baar baar Vineeta se baat karte ho, ye toh mujhe samajh mein aa gaya hai." To this, Vineeta playfully responds, "Ritesh ko bura nahi lag raha, tum kyu phut daal rahe ho?" To this Aman says, "Woh mera kaam hai phut daalne ka, mujhe accha lag raha hai."
Finally, Bhupendra Agrawal and Kumar Vaibhav seal the deal at the offer of Rs 75 lakhs for 2 percent Equity + 1 percent royalty until Rs 93.75 is recouped.