Alright, y'all—if you're a
Kendrick Lamar fan, a Super Bowl fan or just a fan of not missing out, well listen up. K. Dot just dropped some fire halftime show merch, and if you blink, it's probably gone. In collaboration with Willy Chavarria and the NFL, Kendrick's pgLang creative agency has just dropped a limited-edition collection of hoodies, T-shirts, and shorts. The designs draw from his latest track, "tv off," and they look clean enough to wear long after the Super Bowl hype dies down. And here’s the cherry on top—some of the proceeds are going toward helping wildfire victims in LA. So you’re not just flexing—you’re doing some good, too.
Kendrick Lamar's Super Bowl Merch Lineup
"Foot Up on the Gas" T-Shirt ($55) – A relaxed-fit tee that looks like it was made for catching vibes at a watch party or layering under your favorite hoodie.
"Foot Up on the Gas" Hoodie ($140) – the perfect pullover when you want to stay cozy but still look like you know ball.
"g. National" Halftime Shorts ($75) – lightweight nylon shorts featuring a subtle nod to Kendrick's upcoming Grand National Tour with SZA (aka another event you don't wanna miss).
And because details are key, each item features a Super Bowl LIX woven patch. That makes it a collector's item right off the bat.
Where to Buy It Before It's Gone
Now, if you think, "I'll just get it later," let us stop you right there. This is Kendrick Lamar. His tees go pretty much off the shelves quicker than tickets for the Super Bowl. Cop yours right now at:
Fanatics, NFL Shop, Willy Chavarria website.
But if you blink? Don't be surprised when the resellers are out here charging double.
Kendrick's Super Bowl Takeover—What to Expect
Lamar is about to shut down the Super Bowl halftime show on February 9, and he's not coming alone—SZA is pulling up too. Fans are already speculating about surprise guests, new music, and a performance that'll have Twitter in shambles.
All this happening after Kendrick breaks history with the record "Not Like Us", holding down on the Billboard chart for 21 consecutive weeks and if that doesn't cut it, he heads out on a Grand National tour right after the Super Bowl, meaning the takeover has no end anytime soon.
Last Warning—Do Not Say That We Did Not Warn You.
We are not saying you're gonna regret missing out on this drop… but actually, that's exactly what we’re saying. If you wanna rock exclusive Super Bowl merch from one of the greatest rappers alive, get your hands on Kendrick Lamar's halftime show collection NOW before it's gone. Because once it sells out? You already know what happens—good luck convincing a reseller to cut you a deal.
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